Our Mission

About Nurture & Bloom Market

We believe in health for our communities: our community of customers, the local neighborhoods we serve, the teams who work in our online stores, pop up shops and the people behind the products that sit on our shelves. A healthy planet is just as high up on our priorities list.

To us, health means providing fair trade, regenerative and sustainable products that you can trust, advice and guidance from trained experts, and acting sustainably and ethically as a business.

Our mission

At Nurture & Bloom Market, we strive to be more than just a online specialty store and retail pop up purveyor. We want to do more for our customers, neighborhoods, employees, suppliers and the planet than simply buying and selling products. We believe in promoting health in our communities through fair trade, regenerative and sustainable products, and acting sustainably and ethically as a business.

We care deeply about the communities we are a part of. Our goal is to promote health within our communities and to be ethical in our treatment of both people and the planet. Being part of a community also means being part of conversations, listening and using the views of those we serve to improve what we do.

Healthy planet

Regenerative

So why fair trade and regenerative organic? Put simply, we believe fair trade and regenerative organic farming is the most sustainable way to farm and we believe fair trade, regenerative organic food and sustainable products are the best for our health.

When we opened in 2025, we were one of the first online stores to be on our way to be certified by both the United States Department of Agriculture and Fair Trade USA and we continue to work closely with them to certify that our fresh produce, and our Nurture & Bloom products, are sourced from regenerative and sustainable suppliers. The United States Department of Agriculture and Fair Trade USA also helped us develop the training for all of our new starters complete when they join the business.

Regenerative organic agriculture boils down to respecting our soil – the resource we cannot feed ourselves without. The goal of sustainable and regenerative organic agriculture is not to produce more. The goal is to improve soil health, produce more nutritious food, increase biodiversity, protect wildlife and steer clear of the harmful pesticides and industrial chemicals that undermine these goals.

Sustainable

We recognize that there's always work to do on the journey to becoming more sustainable and are constantly looking for more innovative, greener ways to do things. We've made some significant changes over the year too, which we're proud of.

We became a zero edible food waste business in 2025 by redistributing leftover food to the community. Any food waste that's inedible is composted and used by regenerative organic agriculture farms around the state.

Packaging and waste is an area we continue to innovate in. All of our Nurture & Bloom food containers, juice and coffee cups are compostable, and home compostable packaging. When listing new products, our buyers press suppliers on packaging, always encouraging more sustainable options.

Our online orders are delivered across the US in cardboard boxes made from recycled fibers and padded out with recycled scrunched paper and compostable air pockets. Chilled products are kept cool with biodegradable plant gel ice packs.

Health for our community of customers

Our standards

We started out in 2025 as a health food pop up grocer, a certified online fair-trade shop, and a certified regenerative sustainable food market that offers baked goods, jams, nut butter, cheese and seasonal cooking classes and much more. We believe that sustainable is better for us and for the environment, so we have never sold food which contains artificial sweeteners, flavors, colors, preservatives, or any genetically modified food and products. Our buyers scrupulously check the ingredients lists and origins of every product in our online stores and pop-up markets so that you don't have to.

Advice

Selling products to support healthy living isn't enough. Our employees are trained to give unbiased advice on whatever you'd like help with, from which supplement to take or which products suit your dietary requirements. Our health and wellness department will always have a trained advisor on hand to help you with any inquires and many of our team members and staff will help you on your journey.

Events

We want to spark up conversations, debate and to encourage learning, which is why we host events for anyone to attend to learn from our suppliers, brands and industry experts. We host events online and over on our Instagram and other social media platforms, so that everyone can make it.

Supporting our internal Nurture and Bloom Market community

Learning and Development

Before getting to work online, all new members of the team begin with a comprehensive introduction to food and nutrition. Initially, we teach the fundamentals of regenerative organic agriculture, sustainable products, dietary requirements and health trends. Team members then continue with training during their first three months with us to continue deepening their product knowledge. It's really important to us that our team members are able to give the best, advice to our customers.

Everyone has the opportunity to visit suppliers, from kimchi-makers to apple-growers, beekeepers to non-alcoholic-brewers, to develop their knowledge and to meet the faces behind the labels. We host regular training sessions with brands to continue learning and development and enable our teams to best advise our customers.

We support the development of everyone who works here with a large proportion of team members progressing.

Nurture & Nourish

Nurture & Bloom Market is a healthy, natural, sustainable product online and retail superstore. Nurture and Bloom Market is now a fully certified fair trade online supermarket and sells over 500 product lines conveniently online. We offer one of the largest varieties of sustainable and ethical products to conscious consumers that share their mission to live sustainable and healthy lifestyles. Partnering with eco-friendly grocery and other suppliers, Nurture & Bloom Market now carries a wide variety of US and imported groceries and other health related products. Our online superstore gives you the ability to shop for all of your favorite food items and health-oriented products, with the ability to subscribe to single products on a schedule that works for you, without a pesky membership. We also offer a wide range of non-GMO, healthy, organic food, including gourmet items from fine purveyor's, gluten free products, green living products, and a wide array of health and wellness products. We also support sustainable and regenerative farms emerging brands and food co-ops. Our core values and mission consist of using high quality products and fresh, organic produce and ethically sourced ingredients to deliver products that is rich in flavor taste and nutrients without compromise. We source most of our products here in the United States and global from specialty purveyors' regenerative farmers and fair-trade organizations. We are currently working on getting certifications from Fair Trade USA, Rainforest Alliance, Fairtrade America, Fair Food Program, Equitable Food Initiative and Regenerative Organic Certified.