About Nurture & Bloom Market

We believe in health for our communities: our community of customers, the local neighborhoods we serve, the teams who work in our online stores and the people behind the products that sit on our shelves. A healthy planet is just as high up on our priorities list.

To us, health means providing organic, natural and sustainable products that you can trust, advice and guidance from trained experts, and acting sustainably and ethically as a business.

Our mission

At Nurture & Bloom Market, we strive to be more than just a online store. We want to do more for our customers, neighborhoods, employees, suppliers and the planet than simply buying and selling products. We believe in promoting health in our communities through organic, natural and sustainable products, and acting sustainably and ethically as a business.

We care deeply about the communities we are a part of. Our goal is to promote health within our communities and to be ethical in our treatment of both people and the planet. Being part of a community also means being part of conversations, listening and using the views of those we serve to improve what we do.

Healthy planet

Organic

So why organic and regenerative? Put simply, we believe organic regenerative is the most sustainable way to farm and we believe organic, regenerative food and sustainable products are the best for our health.

When we opened in 2025, we were one of the first online stores to be certified by the United States Department of Agriculture and we continue to work closely with them to certify that our fresh produce, and our Nurture & Bloom brand products, are organic and wholesome. The United States Department of Agriculture also helped us develop the training for all of our new starters complete when they join the business.

Organic agriculture boils down to respecting our soil – the resource we cannot feed ourselves without. The goal of organic and regenerative agriculture is not to produce more. The goal is to improve soil health, produce more nutritious food, increase biodiversity, promote regenerative farming, protect wildlife and steer clear of the harmful pesticides that undermine these goals.

Sustainable

We recognize that there's always work to do on the journey to becoming more sustainable and are constantly looking for more innovative, greener ways to do things. We've made some significant changes over the years too, which we're proud of.

We became the first zero edible food waste business in 2025 by redistributing leftover food to the community. Any food waste that's inedible is composted and used by regenerative agriculture farms around New Jersey.

Packaging and waste is an area we continue to innovate in. All of our Nurture & Bloom Market food containers, juice and coffee cups are compostable, and home compostable packaging. When listing new products, our buyers press suppliers on packaging, always encouraging more sustainable options.

Our online orders are delivered across the US in cardboard boxes made from recycled fibers and padded out with recycled scrunched paper and compostable air pockets. Chilled products are kept cool with biodegradable plant gel ice packs.

Health for our community of customers

Our standards

We started out in 2025 as a health food shop, the only certified online organic shop in the US, and are now the largest online certified organic shop in the US. We believe that natural is better for us and for the environment, so we have never sold food which contains artificial sweeteners, flavors, colors, preservatives, or any genetically modified food and products. Our buyers scrupulously check the ingredients lists and origins of every product in our online stores so that you don't have to.

Advice

Selling products to support healthy living isn't enough. Our employees are trained to give unbiased advice on whatever you'd like help with, from which supplement to take or which products suit your dietary requirements. Our Health and Body Care department will always have a trained advisor on hand to help you with any inquires and many of our team members are qualified nutritionists dieticians and naturopaths.

Events

We want to spark up conversations, debate and to encourage learning, which is why we host events for anyone to attend to learn from our suppliers, brands and industry experts chefs and culinary experts. We host events online and over on our Instagram, so that everyone can make it.

Supporting our internal Nurture and Bloom Market community

Learning and Development

Before getting to work online, all new members of the team begin with a comprehensive introduction to food and nutrition. Initially, we teach the fundamentals of organic agriculture, natural products, dietary requirements and health trends. Team members then continue with training during their first three months with us to continue deepening their product knowledge. It's really important to us that our team members are able to give the best, specialist advice to our customers.

Everyone has the opportunity to visit suppliers, from kimchi-makers to apple-growers, beekeepers to non alcoholic-brewers, to develop their knowledge and to meet the faces behind the labels. We host regular training sessions with brands to continue learning and development and enable our teams to best advise our customers.

We support the development of everyone who works here with a large proportion of team members progressing.